Privacy policy

DUKES The Brand is committed to providing you with the best possible customer experience and complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), which outline how we collect, use and protect your personal information.

There are many parts of our website that can be viewed without providing personal information. However, to make a purchase, create an account or access customer support features, we may require you to provide identifiable details such as your name, address, email and contact number.

 

Information We Collect

When you visit our site, we may collect non-personally identifiable information such as browser type, version and language, operating system, pages viewed, page access times and referring website addresses. This data helps us understand visitor trends and improve your experience.

When you create a customer account or place an order, we will store your name, postal address, email address and contact number as provided.

DUKES The Brand does not store any credit card or payment details. All payments are processed securely via trusted third-party gateways such as Shopify Payments, ApplePay, GooglePay, PayPal and Afterpay.

 

Use of Personal Information

We use your personal information to:

  • Process and deliver your orders
  • Provide updates on order status and tracking
  • Respond to enquiries and customer service requests
  • Send marketing and promotional updates (if you opt in)
  • Improve our website, products and services

 

Sharing of Personal Information

We may occasionally engage third-party companies to provide services on our behalf, such as:

  • Handling customer enquiries
  • Processing payments
  • Managing marketing or loyalty programs
  • Delivering freight and logistics

These companies are given only the personal information required to perform their function. DUKES The Brand takes reasonable steps to ensure that such organisations are bound by confidentiality and privacy obligations consistent with this Policy.

We will never sell, rent or trade your personal information to any third party. We may disclose information if required to do so by law or authorised government request.

 

Text and Email Marketing

By subscribing to DUKES The Brand marketing communications (via SMS or email), you consent to receive updates such as promotions, cart reminders and collection launches. Consent is not a condition of purchase. Message and data rates may apply. You can unsubscribe at any time by replying STOP to SMS messages or clicking the unsubscribe link in emails.

 

Cookies and Analytics

Our website uses cookies and analytics tools (such as Shopify Analytics and Meta Pixel) to help us understand browsing behaviour and deliver a better shopping experience. You can disable cookies in your browser settings, but this may affect certain site functions.

 

Security of Your Information

We take reasonable steps to protect your personal information from misuse, loss or unauthorised access. All transactions are processed using secure encryption methods and third-party payment platforms. However, no online system is completely secure, and we cannot guarantee absolute protection.

 

Access and Correction

You may request access to the personal information we hold about you, or ask that it be corrected or deleted if inaccurate. Please contact us using the details below, and we’ll respond within a reasonable timeframe.

 

Contact Us

DUKES The Brand welcomes your feedback and questions regarding this Privacy Policy.
If you would like further information or to make a privacy-related enquiry, please contact us:

 

DUKES The Brand
Email: hello@ddapparel.net
Business Hours: 9:00 am – 5:00 pm (AEST) Monday to Friday
Location: Brisbane, QLD, Australia